Cannabisbrandsdeservebettermarketing.
UGC, paid ads, and growth for brands that refuse to look like everyone else.
Marketing that actually moves product.
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Pick a package. We start the same week.
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UGC, ads, influencer drops, email. Anything performance-related.
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Creative ships fast. Ads optimize weekly. Numbers go up.
Built by two people. Run by two people.
Highwater is Kelsey and Forrest. Twelve years combined inside the cannabis industry. Kelsey runs creative and content. Forrest runs paid and growth.
No middle managers. No account executives. No outsourcing to a content farm in a different time zone.
We work with a small roster of cannabis brands at a time. That's the deal.


It's the kind of partnership you won't want to leave.
Senior talent only
No juniors learning on your dime.
Flat monthly rate
No hourly billing. No surprise invoices.
Built for cannabis
We know the platform bans, the compliance traps, and the workarounds.
Quick kickoff
Strategy ready within five business days.
Long-haul partner
We work in months, not one-offs. The relationship compounds.
Performance obsessed
We optimize weekly. We report monthly.
“Mostagenciesdon'tunderstandcannabis.Theyeitherplayittoosafeorgetyouflagged.Highwatercrackedthecode.TheybuiltaUGCenginethatactuallyconvertsandturnedourMetaadsintoaseriousrevenuechannel.”
Ads, drops, drips, and more.
Two packages. No fluff.
Content + Ads Foundation
Build the engine. Find what works. Scale it.
- 5 UGC videos per month
- Creator sourcing and management
- Creative direction and scripting
- Raw and edited deliverables
- Full usage and licensing rights
- Meta ad management
- Funnel buildout (2 to 3 angles)
- Weekly optimization, monthly reporting
- Creative iteration based on performance
Not included: Influencer distribution, Email marketing, Organic social, Static ad creative
Full-Funnel Growth Engine
Built for brands ready to take share.
- Unlimited UGC production
- Creator sourcing (nano to mid-tier)
- Multiple content angles weekly
- Raw, edited, and ad-ready variations
- Influencer + UGC hybrid program
- Paid and gifted collaborations
- Affiliate structure
- Meta whitelisting
- Full-funnel ad strategy (TOF, MOF, BOF)
- Static and UGC creative at scale
- Email: 2 to 4 campaigns per month
- Welcome and abandoned cart flows
- Copywriting and design
Influencer and affiliate programs run on a three-month minimum.
Questions? Of course.
Tell us about your brand.
We respond within one business day.